Hot Topic, Media, Public Relations, Social Media, Uncategorized

It’s the brand! No, it’s the message!

Old Spice has been getting a TON of publicity lately thanks to the marketing campaign with the "Old Spice Guy."  By now, you know all about the recent publicity the company has had with its YouTube channel.  It's been a huge success in social media circles and in stores. According to Nielsen, sales of Old Spice over… Continue reading It’s the brand! No, it’s the message!

Uncategorized

You’re out, but it really doesn’t matter.

(Jas' note: Tony Hayward will be replaced, effective Oct. 1, 2010. This post was written on July 26, prior to the announcement.) "I think the environmental impact of this disaster is likely to be very, very modest."- Tony Hayward Certainly quotes like the above by Tony Hayward, CEO of British Petroleum (BP), did not help with… Continue reading You’re out, but it really doesn’t matter.

Hot Topic, Inspiration, Public Relations, Social Media, Uncategorized

One Giant Leap…

"That's one small step for (a) man; one giant leap for mankind."- Neil Armstrong, July 20, 1969. Over the last few weeks, I've done a bit of soul searching.  I don't mind admitting I've been doubting myself as of late.  You name it, I've felt it: Frustration, anger, and disappointment.  As I was flipping the… Continue reading One Giant Leap…