No apology… No problem.

New Orleans Saints running back (and former USC Trojan) Reggie Bush issued a statement on Sept. 14 saying he was forfeiting the 2005 Heisman Trophy.  Bush’s decision comes in the wake of the NCAA levying heavy sanctions on USC relating to improper benefits received by he and former USC basketball player O.J. Mayo.

AP

The allegations were first brought to light by Yahoo! Sports in 2006, after Bush was drafted by the Saints.  Sanctions were put on USC this summer and new athletic director Pat Haden returned the school’s copy of Bush’s trophy.

I’ve said many times that I thought Bush should have come forward regarding the allegations.  Bush isn’t the first and won’t be the last college athlete to accept money, etc.  He brought shame to USC and, essentially, his name.  But, many sports media pundits are saying that the Sept. 14 statement is weak because Bush didn’t say, “I’m Sorry.” So what?

He doesn’t have to get on his knees, cry, and beg for forgiveness. Do we need a Jimmy Swaggart moment? Absolutely not. How many people have we heard say I’m sorry and not really mean it?

I felt this paragraph in Bush’s statement was key:

For the rest of my days, I will continue to strive to demonstrate through my actions and words that I was deserving of the confidence placed in me by the Heisman Trophy Trust… I would like to begin in this effort by turning a negative situation into a positive one by working with the Trustees to establish an educational program which will assist student-athletes and their families avoid some of the mistakes that I made. I am determined to view this event as an opportunity to help others and to advance the values and mission of the Heisman Trophy Trust.

Right now, to me, his statement, shows remorse and a willingness to repair the damage that has been put on USC, the Heisman Trust, and himself.  It’s up to Bush to now stand behind these words. If he doesn’t stand behind his statement with solid actions, Bush will be viewed as a fraud.

I’m willing to give him the benefit of the doubt.

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About JasMollica

"It's never too late to have a life and it's never too late to change one." That's something I tell students, friends, and family all the time. After living and working in New York City, I took my own advice in 2004, switched my career from the television/radio industry and got into public relations. Now, I spend my days as a PR/social media marketing consultant and get inspired daily. It's been a good ride, so far. But the car has plenty of gas left. I hope you'll join along in this guy's journey!

Posted on September 15, 2010, in Hot Topic, Media, Sports and tagged , , , , , , , , , , , , . Bookmark the permalink. 6 Comments.

  1. i doubt reggie is the only heisman winner to ever have received perks. My thoughts on the matter are here http://monkeybusiness1.wordpress.com/2010/09/15/a-heisman-in-the-hand-is-worth-how-many-in-the-bush/

  2. I totally agree with you, Jason. I think the statement by Reggie Bush is more than acceptable. We all say we should learn from our mistakes, but if we truly want to leave a mark, we need to make sure that we teach others to avoid those mistakes. That is what Reggie Bush has vowed to do, and should be commended for that. The Heisman Trust is an exclusive club that preaches class, and Reggie Bush wants to carry that tradition whether he owns the trophy or not.

    He will always be remembered as a Heisman caliber football player, but his image will benefit from his vow to uphold the Heisman name and teach other students to avoid the mistakes many college athletes such as himself have made.

    • Thanks Harrison. He won the Heisman on the field… not by getting dollars. If he was a guy that was in trouble throughout college or took steroids, I could see some more of a mea culpa. But, in this case, the media should relax.

  3. Hey bud, great blog you got over here, keep it up! To be honest I don’t think that Bush giving up the Heisman is all that big a deal. The thing is that you can’t take away the fact that he still did all those great things. It wasn’t steroids it was something else, not specified which to be isn’t a big deal in the big picture. Also, you think you could check out my blog cuz I really wanna hear your thoughts on mine. http://chrisross91.wordpress.com/2010/09/15/who-cares-about-reggie-bush-giving-back-the-heisman/

    • Chris,

      Thanks for the reply and terrific work on your blog. Like you said, this isn’t Brian Cushing. Let Reggie’s future actions speak to what he’s about. We all make mistakes; he just happens to be a high-profile athlete.

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