How many SWOT Analyses have you done in your public relations career? Have you ever done one for your personal brand? With the end of the year just a few weeks away, now is as good as a time to do one! Check out the Thursday Thought to see how.
Let me know your thoughts in the comments or on Twitter @JasMollica.
Tags: business strategies with social media, CEO of You, how to operate your personal brand, personal brand, Personal Branding, Public Relations, public relations career, SWOT, SWOT Analyses, SWOT analysis, Ways to be the CEO of You
“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.” —Gen. George S. Patton
Think of a great leader or someone you believe is a great leader. What are their leadership qualities? What have they done to prove to be a great leader? These questions should be easy to answer, however, they aren’t as easy as you think. Why? Because the word “leader” is thrown around like “jedi,” “ninja”, and “expert.”
You can be called a leader, but not lead. You’ve seen the statement, “John Smith is considered a leader on social networks” or “When it comes to public relations strategy, John Smith is a leader.” In some cases, these statements are true. But more often than not, the word “leader” is not fact. For example, most people believe that CEOs or presidents of companies are leaders. But, just because they have that title, one shouldn’t assume they can lead. Sure, they may up provide stability and maybe even help the bottom line, but that doesn’t make someone a good leader or good in leading employees.
I began to think this week about leadership and what it takes. There’s an old quote from Vince Lombardi; he said, “Leaders aren’t born, they are made.” That is absolutely true. To be a great leader you have to show three qualities:
1) Trust- You need to trust your colleagues and they need to trust you. If you don’t have either, you are sunk. Trust is the ultimate quality in a leader.
2) Patience- You must be calm in the good and the bad times; especially the bad. Your fellow pros and co-workers will be more apt to listen to you if you show calmness in the face of rocky times. Regardless of your political beliefs, people like President George W. Bush and New York City Mayor Rudy Giuliani showed great leadership in the days and weeks after Sept. 11, 2001. If not for their patience, the recovery may not have been what it was in the U.S.
3) Humble- You can be confident in your skills and still maintain your humble nature. People don’t like cocky and overconfident, especially in a leader. They want confidence, but with the ability to show that you are willing to give credit where credit is due.
So, how can you be a better leader? Start by setting an example for those that will come after you, whether it be as a PRSSA leader or in a local Social Media Club. Want to be your own boss one day? Start showing people you can handle criticism with grace, you are willing to sacrifice for the greater good of your chapter, organization, or club, and, most importantly, be trustworthy.
Who are good example of leaders? Let me know in the comments!
Tags: CEO of You, lead by example, leaders arent born leaders are made, Leadership, leadership qualities, mark messier new york rangers captain, mark messier stanley cup champion, President George W. Bush, public relations leaders, rudy guiliani, social media leaders, vince lombardi
Every once in a while, we need to fall flat on our butts to wake us up. Here’s how I was given a wake-up call and why I’m better for it.
How have you been humbled? Let me know in the comments!
One of the many points that I mentioned during my CEO of You talk on Oct. 26 in Philadelphia was that you have to have passion to make your personal brand work. If you are nonchalant or ambivalent, it will show in your brand. You have the opportunity to be great, so why not jump at the chance to do so.
My daughter celebrated her 7th birthday this week and we ordered cookies from a new cupcake shop in our area, Prohaska’s Oh, Sugar. We had never tried them out, but their Facebook page showed that the products looked pretty awesome. When I went to pick up the cookies for my daughter’s class party, Jeanette, the owner, was there. In talking to her, I immediately saw just how much she enjoyed what she was doing. The passion showed in her products and as well as in her demeanor. You could hear how passionate Jeanette was about making her business a success and, by the looks of the comments on her Facebook page, it’s working.
What this little trip to a cupcake shop continued to prove to me is that passion is the center of all success. Whether you have a business of one person or 100,000, if you don’t have the drive for what you do, you might as well not do it at all.
At some point in our lives, we lose a little bit of that passion. There’s nothing wrong with that, though. But, it’s up to you to find a way to get it back. During PRSSA’s National Conference, I mentioned a number of times how much being there really energized me. The energy of the speakers and students re-ignited my passion for public relations and being a better professional.
Ask yourself these two things if you feel like you are starting to lose your passion: What can I do to improve myself/my career? What is the one thing that I truly enjoy about my life? If you can find one answer for each question, your passion principle can be fulfilled. While you may have an “A-ha Moment” in your life, you essentially have to have the passion to move forward. Life without passion is not great. It’s flat. But, life with passion opens up a completely different way of looking at how you want to succeed.
To paraphrase Robert F. Kennedy, some people go through life and ask why? I chose to see things that never were and ask why not? Ask why not… because your passion will emerge and take you to great things.
What is your passion principle? Leave your thoughts in the comments!
A week ago today, I left for Philadelphia, Pa. and the 2013 Public Relations Student Society of America’s National Conference (PRSSANC). The buzz leading up to the event was incredible and the energy that filled the Loews Philadelphia Hotel was infectious.
I had the honor and pleasure of presenting “CEO of You: Creating Your Personal Brand.” To say I was blown away by the response before, during and after the talk, is a vast understatement. You could see the passion in the tweets and questions. I meant what I said on Oct. 26, “America runs on Dunkin’? No, America runs on PRSSA!”
After talking to students afterwards about personal branding, I realized one simple thing: In our lives, PR can make a huge difference. Why? Because it’s in our power as students, new pros and seasoned pros to do so.
I stressed in my talk about being great. That wasn’t something I just said to sound cool. I meant it. We all have the power to shape lives by being great. Your personal brand is an extension of you on social networks, websites and in personal interactions.
Would you seek advice from someone who is average, or below average, or would you ask advice or guidance from someone who has shown they can be great at something? If you want to be the best, you listen to the ones that have achieved something more, something greater. Your personal brand can make a difference to those around you.
If you took anything from my talk at PRSSANC, I would hope it would be that you have the power to make your personal brand great and be the CEO of You. Your brand may be good now, but you can make it greater for the future. In turn, you can make a difference in the lives of fellow students, new pros, and experienced pros.
After all, PRSSANC inspired me to want to be something more than I am right now. I want to make a difference for my clients, my business, and YOU. Let’s do this together!
Tags: CEO of You, Loews Philadelphia Hotel, National Conference, personal brand, Personal Branding, Philadelphia, Philadelphia hosts PRSSA National Conference, PRSSA, PRSSA National Conference 2013, PRSSANC, Sarenna Lawson, talking about personal branding, Temple PRSSA, UVU PRSSA
On Oct. 23, I had the honor of speaking to my friend and colleague Deirdre Breakenridge’s PR and Social Media class at New York University. My talk was titled, “Building Social Relationships.” While I discussed engagement, listening to your social audience, and being effective, I kept coming back to one word: Trust.
In social media, public relations, advertising, and even in the media, you need to have a level of trust to succeed. If your audience doesn’t trust the message, information in a release, or a report about a seemingly important news topic, you’ll be talking to the wall.
So, how exactly to you get social media followers to trust you? It’s not as simple as you think. This isn’t a matter of just following and having blind faith. You need to look at brands and individuals with a critical eye. Your personal brand depends on it.
Here are a few tips on how to build your social trust.
- Prove it: In the legal world, lawyers attempt to prove their client’s innocence of an alleged wrongdoing. In social media, though, we need to prove to current and potential followers that we are worth their time. Make sure your message in clear, concise, and transparent. Gain someone’s trust by being you!
- Establish Your Voice: Don’t be part of the “noise” on social networks. Set the tone by showing social followers that you are different from others. Bring positive, effective, and worthwhile messages to social media. Make sure you aren’t just tweeting to tweet. Have a purpose.
- Get to Know Your Audience: You don’t need a meet and greet, but when someone first follows you, reach out and say, “thanks.” Take it one step further and start a conversation. From personal experience, I would not be where I am today, unless I developed a relationship with now trusted colleagues on social networks.
- Understand the Power of Social: Twitter, Facebook, YouTube, etc. are more than just social networks. They are powerful tools to spread your message. Respect these networks and don’t take advantage. There is so much good that can be done with social media. If you are unsure of a post, hold off. It’s better to be last and right with a post, than first and wrong.
How are you building trust on social networks? Use the hashtag #CEOofYou on Twitter or leave your comments below.
On Oct. 26, I’ll be speaking at PRSSA’s National Conference in Philadelphia, Pa. (Cue the Rocky theme!) It’s an incredible honor to be back in the city where I got my degree (#TempleMade) and my first job.
The title of the talk is “The CEO of You,” which focuses on personal branding. Whether you are a freshman, graduating senior or new professional, your brand online is extremely important. Here is my latest Thursday Thought on doing a personal audit as part of your brand.
How are you checking yourself weekly, monthly, or quarterly? Let me know in the comments.
I’m beyond excited to be traveling to Philadelphia in a few weeks to be part of PRSSA’s National Conference. Not only will I be visiting the city I got my start in, professionally, I’m also getting a chance to share something I’m passionate about: Personal Branding. The title of my talk is, “The CEO of You.” In this video, I explain a little of what PRSSA members can expect in the talk and what you can expect in the days leading up to this.
Let me know your thoughts and I hope to see you in Philly!
“If you can see the lights shine in front of me. If you can see the lights shout out where you’ll be.”- Simple Minds, See the Lights
It’s no secret if you follow my blog via email, WordPress, or on social networks, that I haven’t done this in a while. There have been a number of factors why, none of which are great excuses. That got me thinking. Why is it so hard to blog sometimes? Sure, there are probably a few factors: Time, can’t think of anything to write about, and over thinking a topic.
I think I may have found a way to make it a bit easier for you to blog. Simplify your thoughts and stop trying to write the next great blog post. Just write a blog post that will work for you! We all want to get some traction on our blog, but if that is what enters your mind first, you are destined to sit in front of your screen for hours.
Here’s how to simplify your time and posting:
- Keep a memo handy- Whether it is your iPhone’s recorder or a planner, if an idea comes into your mind, jot it down. It may not be your end topic for your post, but it could spur something further.
- Read other blogs- I’m not advocating plagiarism, but sometimes reading other blog posts get your brain’s juices flowing. It’s happened to me many times and I’ve done my best work (I think) when I can debate something.
- Don’t stop brainstorming- Take a few minutes and just jot some ideas down. Everything from PR tactics, social media outreach, etc. Then again, it may not be either of those things. I’ve found inspiration watching Iron Man! An idea can present itself at any time. Be ready!
Do you have a tip or two to share with my readers? Leave them in the comments!